No, I am not a marketer! (I leave this to the lovely Adele Bovingdon) I just thought I would share with you what I discovered recently while sitting in the garden (we can name that day with this weather!)
A good friend of mine was asking me how things were going and to be honest I really needed a day off from business talk after a busy few weeks of training and auditing so, I was not really listening to her go on about USP‘s. After another glass of vino I decided I should show willing (she is a good friend after all) she asked me what was unique about my business, I laughed and said me! ‘Yes’, she said ‘you certainly are’! But, what else? I rambled a few things off that came to mind , one – one Training, Flexible dates at your premises, bespoke courses etc. and then hurriedly added ‘oh and I do not ever cancel a course! ‘Well, unless I had to through illness and could not find a replacement our courses run even it becomes a 1-1 ‘
My lovely friend suddenly announced ‘that is a USP!’
I don’t know about you but it infuriates me when I have booked a workplace course in the past when I had arranged time off work (yes self-funding even then!) Child care and sometimes accommodation only to receive an email a few days before (no nice phone call) to inform me ‘due to lack of numbers it is not feasible to hold the course’ feasible? If I were to cancel on my clients in this part of the world I would not have any before long!
So there it is, know your USP’s! I learnt something about my fledging business and now apart from myself (personal, professional and not forgetting passionate about my work!) my business has other USP’s so what are yours?